MULTIMEDIA PUBLICATIONS

The process of creating an advertisement is shown here step by step, starting from the design stage to its technical realisation. The CD also contains practical information on topics such as: choosing the best tools and advertising media, planning, costs of different stages of production as well as efficiency and effectiveness of advertising. This particular offer is directed at people who are interested in advertising, its theory and practice and most of all at all those who want to successfully advertise their product.

For The Polish Open University we have compiled all its textbooks, nearly a hundred titles, into the multimedia form. This way POU has become a precursor in applying multimedia technologies in upper education on the Polish market, while PRET gained valuable experience in preparing didactic and training materials. The advantages of using multimedia technologies to present information are particularly clear in education. Techniques such as multi-dimensional animations, films, charts, diagrams and voice-overs support the learning process, help to understand and to remember better.